Role: Co-Founder and Social Media Manager (2022 - 2024)
JMU FITS
JMU Fits is a passion project I started when I first transferred to James Madison University. I'm deeply passionate about fashion and wanted a way to promote it on campus. Through JMU Fits, me and my friend Hassan started taking pictures of our classmates' outfits and posting them onto instagram. As a result, we a massed an audience of over 3.5 K followers on instagram and were consistently collaborating with clubs and businesses on campus to help promote ethical fashion and sustainability.
After graduation, I left the account to my co-founder Hassan and coordinated a team to help with the work. As of today, they're amassed over a thousand more followers and continued to grow their impact on the community through regularly scheduled collaborations and sustainability initiatives like clothing drives and swap meets.
OVERVIEW
Across the year and half of managing JMU Fits, I helped coordinate over a 100 posts, amassed 3.5 K followers, achieved a consistent engagement rate of 28.7%, and was recognized by various local sources like Breeze TV, Proust Magazine, and JMU's yearbook.
Through my leadership, I gained experience with social media management, content scheduling, collaboration outreach, event coordination, and valuable interpersonal skills from routinely documenting the student life on campus. Additionally, I grew my expertise across the Adobe creative suite with profficiency in Lightroom, Photoshop, and Premiere Pro.
