ABOUT ME
What's up! I'm Bryce Kelso, and in case the website didn’t already give it away. I graduated in 2024 from James Madison University with a B.B.A. in Marketing and a concentration in digital marketing. I’m passionate about turning creative ideas into impactful brand moments. Music and fashion fuel a lot of what I do, but outside of marketing, I’m constantly creating! In my free time I sew, screen print, tuft rugs, embroider, DIY home décor, draw, or hide behind a camera. Creativity isn’t just a hobby for me; it’s how I think, problem-solve, and connect with people!
Aside from my personal life, I’m proud of the work I’ve accomplished and hope you can appreciate it too. I value being a creative asset to any team, bringing new perspectives, unconventional ideas, and a bit of playful fun into each of my projects. If you can’t take my word for it, check the site!
If anything catches your eye, or you just want to say hi, send me a message on my contact page! I look forward to helping you make an impact.
EDUCATION
August 2022 - May 2024
James Madison University
Harrisonburg, VA
August 2020 - May 2022
Virginia Penninsula Community College
Williamsburg, VA
Bachelor of Business Administration in Marketing
Concentration in Digital Marketing
Associate of Business Administration
President’s Honor Roll (2020-22)
PROFESSIONAL EXPERIENCE
Project Manager
Nu Media | New York, NY
April 2025 - Present
Managed and scaled multi-platform social accounts totaling 300K+ followers, driving 30K+ monthly engagements through data-informed strategy while leveraging TikTok and Meta Ads Manager, and Google Ads to optimize performance and audience growth. Led integrated marketing campaigns, aligning digital promotions with in-store initiatives. Executed high-impact collaborations with media and entertainment partners, directing shoots and producing short-form photo and video content.
Social Media Assistant
Brand New Animals Agency | New York, NY
December 2024 - April 2025
Directed end-to-end social content planning for hospitality and beauty brands, producing cohesive monthly campaigns across graphics and video. Led content production and cross-functional collaboration to support promotions, partnerships, and revenue-driving initiatives. Strengthened client relationships through clear communication, performance reporting, and strategic optimization.
Social Media Marketing Intern
Gomez Design Studio | Bronx, NY
​​August 2024 - December 2024
Promoted and engaged Gomez Design Studio's online presence through social media management and content development. Created various forms of content that's been formatted and scheduled across various platforms like Instagram, TikTok, and Pinterest. Provided photography, videography, and content editing services for local events and product staging.
Social Media Coordinator & Photographer
WXJM Radio | Harrisonburg, VA
​​January 2023 - May 2024
Worked as a key team leader who helped coordinate, design and edit social media content across multiple platforms including Instagram, TikTok and YouTube. Served as the primary photographer for documenting events, student life, and various creative campaigns. Provided creative direction for content creation and overall brand identity. Aided as a brand personality for both social media content as well as radio broadcasts.
Co-Founder & Social Media Manager
JMUFits on Instagram | Harrisonburg, VA
​​November 2022 - May 2024
Co-founded and scaled a fashion-focused Instagram brand spotlighting JMU’s campus style culture, growing the account to 3K followers within its first year. Developed and executed a consistent content strategy, planning weekly posts and interactive stories to drive awareness and engagement. Spearheaded team recruitment and collaboration to amplify content output and reinforce a unified, impactful brand identity.
Photographer and Team Scribbler
Scratch pad. | Harrisonburg, VA
​​August 2023 - May 2024
​Collaborated on a team of marketing creatives to output a yearlong campaign for the American Marketing Association’s Collegiate Case Competition where we came in third in our district. Conducted thorough market research, analyzed connections in demographics, designed ads and campaign mockups, and aided in the presentation of our final plans book. Produced professional product and event photography to enhance campaign mockups and social media assets, translating strategic concepts into compelling visual content and formal presentations.
TECHNICAL SKILLS & CERTIFICATIONS
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Adobe Suite (Photoshop, Illustrator, Lightroom, InDesign and Premiere)
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HubSpot Certified: SEO and Digital Marketing
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Certification in Hootsuite Platform and Social Media Marketing
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Microsoft Excel Certified
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Proficient in Microsoft Office Applications, Google Analytics, Google Ads, Meta Ads Manager, and TikTok Ads Manager
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Data Analysis
